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Dear All,<o:p></o:p><span
style="font-size:11.0pt;mso-bidi-font-size:12.0pt;
font-family:Arial;mso-bidi-font-family:Times"></span>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"> </p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:12.0pt;
font-family:Arial;mso-bidi-font-family:Times"><o:p></o:p><br>
<o:p></o:p></span></p>
<p class="MsoNormal" style=""><span style="font-size: 11pt;
font-family: Arial;">Please join us April 5th:<br>
</span></p>
<p class="MsoNormal"
style="margin-bottom:12.0pt;mso-pagination:none;mso-layout-grid-align:
none;text-autospace:none"><br>
<b><span style="font-size:11.0pt;mso-bidi-font-size:
14.0pt;font-family:Arial;mso-bidi-font-family:Calibri">"Society
and nature in regional and national U.S. news coverage of
climate change: visual framing of a global environmental
issue"</span></b><b><span style="font-size:11.0pt;
mso-bidi-font-size:14.0pt;font-family:Arial;mso-bidi-font-family:"Lucida
Grande"">
<o:p></o:p></span></b></p>
<p class="MsoNormal"
style="margin-bottom:12.0pt;mso-pagination:none;mso-layout-grid-align:
none;text-autospace:none"><b><span
style="font-size:11.0pt;mso-bidi-font-size:
14.0pt;font-family:Arial;mso-bidi-font-family:Calibri">Dr.
Stacy Rebich Hespanha, NCEAS</span></b><b><span
style="font-size:11.0pt;mso-bidi-font-size:
14.0pt;font-family:Arial;mso-bidi-font-family:"Lucida
Grande""><o:p></o:p></span></b></p>
<p class="MsoNormal"
style="margin-bottom:12.0pt;mso-pagination:none;mso-layout-grid-align:
none;text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:
12.0pt;font-family:Arial;mso-bidi-font-family:Times"><br>
From Dr. Rebich Hespanha:<o:p></o:p></span><span
style="font-size: 11pt; font-family: Arial;"></span><br>
<span style="font-size:11.0pt;mso-bidi-font-size:
12.0pt;font-family:Arial;mso-bidi-font-family:Times">News media
play a powerful role in disseminating information and shaping
public opinion on environmental issues. Choices made by the
creators and distributors of news media not only influence
public perception about which issues are important, but also
surreptitiously lead consumers of these media to perceive
certain aspects of or perspectives on an issue while neglecting
to consider other aspects or perspectives. My work focuses on
documenting and examining themes and frames presented in news
coverage of global climate change. This work is based on a
corpus of approximately 90,000 news stories about the issue that
were published or broadcast in the U.S. between 1969 and late
2009. I will briefly describe insights gained through
algorithmic text mining of the documents in the corpus, and then
will focus primarily on preliminary qualitative results of a
content analysis of 350 images that appeared with
randomly-selected newspaper and magazine articles from the
corpus. Research has shown that images are very powerful framing
devices, and this discussion will examine how the use of imagery
in print news has served to position climate change within
public and private arenas and to emphasize particular
geographic, political, scientific, technological, sociological,
and ideological aspects of the issue.<o:p></o:p></span> </p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:Arial"><o:p> <br>
</o:p></span></p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:Arial">********************************</span><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;font-family:Arial;mso-bidi-font-family:
Helvetica"><o:p></o:p></span></p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:12.0pt;
font-family:Arial;mso-bidi-font-family:Helvetica"><o:p> </o:p></span></p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:Arial">GENERAL
INFORMATION: <o:p></o:p></span></p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:Arial"><o:p> </o:p></span></p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:Arial">EcoLunch is
Thursday, at 12:15 pm (brown bag lunch) National Center for
Ecological Analysis and Synthesis, 735 State </span><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:"Lucida
Grande"">
</span><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;font-family:Arial;mso-bidi-font-family:Arial">St.,
Suite 300, Santa Barbara, CA 93101 Phone: (805) 892-2500 </span><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;font-family:Arial;mso-bidi-font-family:
Helvetica"><o:p></o:p></span></p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:Helvetica"><o:p> </o:p></span></p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:Arial">A schedule of
upcoming EcoLunch seminars is available on the web at: </span><span
style="font-size:11.0pt;
mso-bidi-font-size:15.0pt;font-family:Arial;mso-bidi-font-family:"Lucida
Grande"">
<a moz-do-not-send="true"
href="http://www.nceas.ucsb.edu/ecolunch"><span
style="mso-bidi-font-family:
Arial;color:#0000EE;text-decoration:none;text-underline:none">http://www.nceas.ucsb.edu/ecolunch</span></a></span><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;font-family:Arial;mso-bidi-font-family:
Helvetica"><o:p></o:p></span></p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:Helvetica"><o:p> </o:p></span></p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:Arial">DIRECTIONS FROM
UCSB BY BUS: You can get to NCEAS by taking the 11:40 a.m. bus
(#24x) from campus. From the transit center, walk one block east
to </span><span style="font-size:11.0pt;
mso-bidi-font-size:15.0pt;font-family:Arial;mso-bidi-font-family:Helvetica"><o:p></o:p></span></p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:Helvetica"><o:p> </o:p></span></p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:Arial">State Street and
two blocks south to the Balboa Building at 735 State Street. To
return to campus, you can take the 1:30 p.m. bus (#24x) from </span><span
style="font-size:11.0pt;mso-bidi-font-size:
15.0pt;font-family:Arial;mso-bidi-font-family:Helvetica"><o:p></o:p></span></p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:Helvetica"><o:p> </o:p></span></p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:Arial">the transit
station and be back on campus by 1:49 p.m. Or you can take the
2:20 p.m. bus and arrive on campus at 2:39. </span><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:Helvetica"><o:p></o:p></span></p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:Helvetica"><o:p> </o:p></span></p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:Arial">BY CAR: take
Highway 101 South. Once in Santa Barbara, exit on Carrillo
Street. Turn left onto Carrillo. Drive 5 blocks and turn right
on State </span><span style="font-size:11.0pt;
mso-bidi-font-size:15.0pt;font-family:Arial;mso-bidi-font-family:Helvetica"><o:p></o:p></span></p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:Helvetica"><o:p> </o:p></span></p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:Arial">Street. NCEAS is
located on the right side at 735 State St., Suite 300. To park:
Drive past NCEAS on State Street and make your first right on
Ortega </span><span style="font-size:11.0pt;
mso-bidi-font-size:15.0pt;font-family:Arial;mso-bidi-font-family:Helvetica"><o:p></o:p></span></p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:Helvetica"><o:p> </o:p></span></p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:Arial">Street. Drive 1
block and turn right on Chapala Street. Park in the underground
Mall parking lot on your right. (First 75 minutes free). Once
you are at the Balboa Building: We are on the <o:p></o:p></span></p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:Arial"><o:p> </o:p></span></p>
<p class="MsoNormal"
style="mso-pagination:none;mso-layout-grid-align:none;
text-autospace:none"><span
style="font-size:11.0pt;mso-bidi-font-size:15.0pt;
font-family:Arial;mso-bidi-font-family:Arial">third floor in the
lounge area.</span><span
style="font-size:11.0pt;mso-bidi-font-size:12.0pt;font-family:Arial;mso-bidi-font-family:Times"><o:p></o:p></span></p>
<p class="MsoNormal"><span
style="font-size:11.0pt;mso-bidi-font-size:12.0pt;
font-family:Arial"><o:p> </o:p></span></p>
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<pre class="moz-signature" cols="72"><small><font face="Helvetica, Arial, sans-serif">--
Josephine Rodriguez, PhD
Postdoctoral Research Fellow
National Center for Ecological Analysis and Synthesis (NCEAS)
University of California, Santa Barbara
735 State St., Suite 300
Santa Barbara, CA 93101
Office: 805-892-2514
<a moz-do-not-send="true" class="moz-txt-link-freetext" href="http://www.nceas.ucsb.edu/%7Erodriguez">http://www.nceas.ucsb.edu/~rodriguez</a></font></small>
</pre>
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